Cannes Lions International Festival of Creativity with the RCS 4SKY

The 72nd Cannes Lions International Festival of Creativity was once again an inspiring experience that unites and energizes the global creative community. For one week, Cannes became the epicenter of ideas, innovation, and the power of visionary communication. Amidst award-winning campaigns, impactful keynotes, and creative highlights, one thing became clear: creative excellence has the power to change the world.

As the leading event for the global creative and communications industry, the festival brings together thought leaders, makers, and visionary minds from across the globe every year. It’s not just about celebrating outstanding work — it’s about exchanging ideas, gaining new perspectives, and driving change through creative impulses.

A festival with such impact deserves visuals that evoke emotion and bring its atmosphere to life. This is where our RCS 4SKY camera system came into play. Positioned directly at the Spotify Beach, our system delivered spectacular aerial shots of the concerts. Against the stunning backdrop of the Côte d’Azur, 4SKY technology captured the festival’s unique energy from above — dynamic and emotional. A perfect symbiosis of technical innovation and visual creativity.

Cannes is more than just a festival — it’s a feeling, a creative state of mind that inspires and motivates. The experiences on site remind us why we pursue ideas with passion, break new ground, and constantly rethink creative communication.
We are proud to have been part of this extraordinary moment — and look forward to everything that lies ahead.